B2B Migration Trends
The B2B website migration landscape has shifted dramatically in recent years. Companies are moving away from monolithic CMSs toward more flexible, API-driven solutions that can scale with their growth.
Sanity CMS has emerged as a clear winner in this space, with adoption rates among B2B SaaS companies increasing by over 300% in the past two years.
Sanity's Competitive Advantages
Sanity's headless architecture provides unmatched flexibility for B2B companies that need to integrate with multiple systems and deliver content across various touchpoints.
The platform's real-time collaboration features and structured content approach make it ideal for B2B marketing teams that need to maintain consistency across complex product portfolios.
Unlike traditional CMSs, Sanity's API-first approach means your content can power not just your website, but also mobile apps, email campaigns, and sales tools.
Success Stories
Leading B2B companies have seen remarkable results after migrating to Sanity. Page load times improved by an average of 40%, content publishing workflows became 60% faster, and developer productivity increased significantly.
The ability to create custom content types and workflows has enabled marketing teams to launch campaigns faster and maintain better brand consistency across all digital touchpoints.
Your Migration Roadmap
A successful Sanity migration requires careful planning and execution. Start by auditing your current content architecture and identifying integration requirements.
Consider running a parallel implementation for a subset of your content to validate the approach before committing to a full migration.
Partner with experienced Sanity developers who understand the unique challenges of B2B website migrations and can guide you through the process.
